Paid Media

Multilingual PPC

Your customers don't all search in English. We build and manage native-language Google and Meta campaigns — Spanish first — that win the high-intent searches your English-only ads never see.

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Multilingual PPC is paid search and social run natively in each language your buyers actually use — not one English campaign with translated ads bolted on. RG Digital Marketing builds each language as its own campaign: transcreated by native speakers, pointed at language-matched landing pages, and measured to its own cost-per-acquisition. Spanish comes first for most U.S. markets, where bilingual buyers are a large, under-contested pool of high-intent demand that English-only accounts never see — so you reach customers your competitors are paying to ignore.

The problem

What an English-only account leaves on the table

Running one English campaign and hoping bilingual buyers click it leaves money on the table. Machine-translated ads read as off, earn lower Quality Scores, and send people to English pages they bounce from — so you pay more for worse results. Meanwhile the high-intent Spanish-language searches your competitors ignore go uncontested, at lower cost-per-click, because almost no one is bidding on them properly.

We build each language as its own campaign, not a translated afterthought. Native-speaker transcreation makes the copy sound like it was written for that market, language-matched landing pages keep the intent alive after the click, and geo plus audience targeting points budget where each community actually searches. Then we separate conversions by language, so you can see which audience truly drives revenue — and scale the one that does.

Where we run it

Native-language campaigns across Google and Meta.

Google SearchNative-language keyword campaigns capturing the high-intent searches your English-only account never appears for.

Performance MaxGoal-based Google campaigns with language-specific assets and audience signals, fenced and measured by language.

MetaSpanish and bilingual Facebook and Instagram campaigns with native creative and matched landing pages.

Microsoft AdsLower-competition search inventory that often converts cheaper — run in-language alongside Google.

What's included

Everything in Multilingual PPC.

Transcreation, not translation

Ads rewritten by native speakers to match how each market actually searches and buys — higher relevance, better Quality Scores, lower CPCs.

Language-matched landing pages

Clicks land on a page in the same language, so the intent you paid for survives the click and converts.

Audience & geo targeting

Campaigns aimed at where each language community actually lives, searches, and converts — not a blanket national blast.

Per-language conversion tracking

Every language measured to its own cost-per-acquisition, so budget follows the audience that pays.

Quality Score alignment

Keyword, ad, and landing page all in one language — the relevance match Google rewards with cheaper clicks.

Across Google & Meta

Spanish and bilingual campaigns spanning Google Search, Performance Max, and Meta — one coordinated operation.

How it works

From click to customer.

Market & language research

We find the demand: which languages your buyers search in, what they search for, and the high-intent terms your competitors are ignoring.

Transcreation

Native speakers rewrite ads and pages for each market — meaning, not just words — so the copy converts instead of reading like a translation.

Launch by language

Each language ships as its own campaign with matched landing pages, targeting, and tracking — cleanly separated from day one.

Measure & scale

We read cost-per-acquisition by language and pour budget into the audiences that actually drive revenue.

Transcreation beats translation

A translated ad converts the words; a transcreated ad converts the customer. Machine translation produces copy that's technically correct and emotionally dead — and Google notices, handing it a lower Quality Score and a higher cost-per-click. Native speakers rewrite the offer the way the market actually phrases it, with the idioms, urgency, and trust cues that move that audience. The keyword, the ad, and the landing page all live in one language, which is exactly the relevance match Google rewards with cheaper clicks. The result isn't just 'in Spanish' — it's an ad that feels like it was made for the person reading it.

The Spanish-language opportunity in the U.S.

Tens of millions of people in the United States search, shop, and make decisions in Spanish — and most advertisers serve them an English ad and an English page, then wonder why the click bounced. Because so few accounts bid properly in Spanish, the high-intent searches are less contested and often cheaper to win. For service businesses in markets like Los Angeles, that's not a nice-to-have — it's a meaningful share of the customers actively looking for you right now. We build the in-language funnel end to end so that demand converts instead of leaking.

Keep the intent alive

A native ad needs a native landing page.

Sending a Spanish click to an English page is the fastest way to waste the spend. We build language-matched landing pages so the intent you paid for survives the click — and we test them like any other conversion surface, so each language gets a page built to convert it.

See landing pages & CRO

Spanish-first

Largest U.S. opportunity

Native

Transcreation, not translation

Per-language

Conversion tracking

Common questions

Good to know.

Should I translate my ads or run separate campaigns?

Separate, transcreated campaigns win. A translated ad inside an English campaign gets a lower Quality Score and a higher cost — and usually reads like a translation. We build each language as its own campaign with native copy, targeting, and tracking.

Do I need a Spanish landing page too?

Yes. Sending a Spanish click to an English page is the fastest way to waste the spend. We match the page language to the ad so the intent you paid for actually converts.

Is there really enough Spanish-language search demand to matter?

In most U.S. markets, yes — tens of millions of people search in Spanish, and because few advertisers bid properly in-language, the high-intent terms are often cheaper to win. We size the demand for your market and category before you commit budget.

How do you track which language drives sales?

We separate conversions by language and campaign, then feed them back to Google and Meta — so each audience is measured to its own cost-per-acquisition and bid accordingly.

Which languages do you support?

Spanish is where we start for most U.S. markets, and it's the largest opportunity. We can extend to any language where your buyers search — the system is the same.

How much does multilingual PPC cost?

It's scoped like the rest of our paid media — to the number of languages and your budget. The transcreation and matched landing pages are part of the build, not a separate line you chase. We'll put the specifics together on a call.

From the blog

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Part of one operation.

Reviewed by RG Digital Marketing

Written and reviewed by Rudy Guerrero, Founder — RG Digital Marketing. He has personally managed paid advertising across legal, home services, insurance, telecommunications, and Fortune 500 brands, with more than $210 million in ad spend managed to date. RG Digital Marketing is a certified Google Partner.

Last updated July 14, 2026.

Authoritative sources

This page reflects RG Digital Marketing's own methods and current best practices in digital marketing. Platform features and benchmarks change often — verify specifics against the primary sources above. This is general information, not a guarantee of results.

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