Google Ads:

Creating a search marketing campaign on Google can be expensive, particularly without a solid strategy in place. Google Ads was designed to be user-friendly, making it effortless to acquire broad keywords and exhaust your budget with little to no conversions. Our mission is to optimize each dollar spent on pay-per-click advertising, ensuring that you only incur costs for valuable website traffic and visitors.

Non Brand Lead Generation: In today's digital landscape, non-branded keywords and search queries play a pivotal role in driving website traffic. However, without a proper system in place to evaluate the caliber of these queries, you risk losing out on potential leads or overspending on your campaigns. At RGDM, our primary objective is to help you optimize your online spend for non-branded traffic, ensuring that your business is visible to potential customers when they are ready to make a purchase.

Keyword Optimization: Precision is  essential when it comes to your keywords and ads in order to achieve optimal search results. Every click counts, which makes it vital to continually optimize keywords and the quality of the resulting traffic. Keyword match types play a crucial role in regulating which Google searches trigger your ad. For instance, using a broad match will expand the audience, while an exact match will target specific customer groups. Each match type necessitates different bid strategies and ad copy, and KPIs such as conversion rates must be monitored closely throughout the campaign. Any misstep can lead to increased costs and adversely impact your target CPA and ROI.

Geo Targeting: In today's landscape, local search has become increasingly prevalent, making it crucial to focus your PPC campaign with specific geographic targeting. Both your keywords and advertisements must cater to local search to ensure optimal results.

Microsoft Ads:

While Google Ads is the dominant player in the pay-per-click (PPC) advertising world, there are still some compelling reasons to consider using Microsoft Advertising (formerly known as Bing Ads). Here are some reasons why you might want to use Microsoft Ads, even if you're already advertising on Google:

Reach a Different Audience: Although Google is the most widely used search engine, Microsoft Advertising still has a significant market share. By advertising on Microsoft Ads, you can reach an audience that may not be using Google, potentially increasing your overall reach and exposure.

Lower Competition: Since Microsoft Advertising has a smaller market share than Google, there's typically less competition for ad placements. This can result in lower costs per click and a better return on investment for your advertising budget.

Lower Cost Per Click: While the cost per click for Google Ads can be quite high for certain industries and keywords, Microsoft Advertising often has lower CPCs, allowing you to stretch your advertising budget further.

More Granular Targeting: Microsoft Advertising offers some unique targeting options that aren't available in Google Ads, such as targeting by LinkedIn profile data and the ability to target specific devices or operating systems. This can help you reach a more targeted audience and improve the effectiveness of your ad campaigns.

Integration with Microsoft Products: If you're using Microsoft products like Windows or Microsoft Edge, you may find that Microsoft Advertising offers a more integrated experience. For example, your ads may be more prominent in the Windows search results, and you can use Microsoft Advertising to target users based on their Microsoft account information.

In summary, while Google Ads is still the primary platform for PPC advertising, there are compelling reasons to consider using Microsoft Advertising as well. By diversifying your advertising efforts and reaching a different audience, you can potentially improve the effectiveness of your ad campaigns and get more value from your advertising budget.